Australian Fibre
Official Tailor to the Wallabies — British & Irish Lions Tour
M.J. Bale
Premium Fashion & Apparel
Australia
Strategy, Creative Direction, Creative Production
The Concept
The scrum became a weaving process: bodies binding under pressure, each player a thread in something that only holds if everyone holds. Technical terms from the game, binding, stitch, prop, find new meaning as the language of craft. Things built to last.
The forwards are the protagonists. Not the try scorers, but the engine room. The players who do the unseen labour, who fight for every inch in a contest most people in the stands don't fully understand. Their work is the fabric of the result.
Allan Alaalatoa. Rob Valetini. Tom Wright. Narrated by Justin Harrison, a Wallabies legend who understands what that jersey costs and what it carries.
Distribution & Impact
Broadcast across every Lions Tour stadium match and Stan Sport. Screened live at Suncorp Stadium, AAMI Park, and Accor Stadium. National out-of-home across Australian airports and digital displays including the Qantas Domestic Terminal.
68,000+ YouTube views. 151,500+ Instagram views.
Full 360 creative production by Moiré Archive
Credits
Rowland Reyes Martinez
Creative Director
Rowland Reyes Martinez
1st AD & Storyboard Designer
Angela Tam
Script
Ivan Cartagena Cox
Max Ravier
Art Director
Angela Tam
Editor & Colourist
Max Ravier
Score
BABYGOD
Audio Engineering
Moiré Records
Camilo Bustamante
Digital Operator
Carissa Anderson
Justin Harrison
Allan Alaalatoa
Rob Valetini
Tom Wright
Jonathan Lobban
Partnerships Manager
Susie Thompson
Head of Creative
Toby Jones
Junior Art Director
Rhiarn Schuck
Graphic Designer
Christopher Hope
David Bonney
Styling Assistant
Anna Ferrando
H&MUA
Kimberley Forbes
waywnw →
MAILLOT PADDINGTON →
PURSUIT OF PERFECTION →