33° 52' S 151° 13' E
Inaugural Campaign
MAILLOT is a premium select store carrying brands from Korea, Japan, Europe, and the United States. For their inaugural campaign, Moiré Archive built the visual bridge between that international roster and the Sydney landscape it now inhabited.
MAILLOT
Premium Retail & Streetwear
Sydney, Australia
Art Direction, Photography, Brand Storytelling, Cultural Activation
The Framework
The campaign was structured as a botanical progression. Each series named after a flower, each flower mapping a journey from seed to bloom: from idea to the final expression of style in a specific environment. Sydney-based creatives placed in locations that conceptually corresponded with the brands they wore.
The Series
Daphnes: Jeeven Singh, wearing Cal O Line & Goodwear USA.
Cosmos: Leah wearing Noma t.d. at Lung Kee Dim Sum.
Gentian: Rei Ishibashi at Title Store, Surry Hills.
Allium: Scan00 at Paddington.
Credits
Rowland Reyes Martinez
Aiden Hyosoo Kim
Alison Huang
Jeeven Singh
Leah
Rei Ishibashi
Scan00
PIGALLE →
KURUMAC →
BEEM GOODS →